Matomo
Google Analytics alternative
Matomo (formerly known as Piwik) is an open source web analytics platform that provides website owners with a privacy-focused way to collect and analyze website traffic data. It is designed to be a free and open alternative to proprietary analytics platforms like Google Analytics, with a focus on user control and data privacy. With Matomo, website owners can track basic statistics like page views, unique visitors, and referrers. The platform also provides more advanced features like real-time data, visitor segmentation, and custom event tracking. All data collected by Matomo is stored locally on the website owner's server, and there is no third-party tracking or data sharing. One of the unique features of Matomo is its focus on privacy. The platform is designed to be GDPR and CCPA compliant, with features like IP address anonymization, Do Not Track support, and data retention policies. Additionally, website owners have full control over their data and can export it at any time. Matomo is built using modern technologies like PHP and JavaScript, and is designed to be self-hosted or used with a hosting service. The platform is licensed under the GPL license, which means it can be used and modified for free, but any modifications must be made available under the same license. Matomo also offers a paid version with additional features and support services.